ASTEC TVRO

As is often done with consumer products, the SRX-500 was produced under several different names and private labels. The SRX-500 reached the pinnacle of consumerization when it appeared in the über-consumer DAK catalog as the SX 2010. At such low retail prices a product requires nearly perfect execution for anyone in the chain to make even a slim profit.

Hyperbole is a standard part of the pitch for everything in this venue, which is unfortunate because this product really could perform as described, putting it far beyond the capabilities of competitors. No competitor ever matched its ability to find satellites and audio subcarriers automatically (our patents prevented blatant copying).